HanesBrands, parent company of Maidenform, is a socially responsible manufacturer and marketer of leading everyday basic apparel under some of the world’s strongest apparel brands in the Americas, Europe and Asia, as well as in Australia and South Africa. Our iconic innerwear and activewear apparel brands found in the United States and elsewhere include Hanes, Champion, Playtex, Bali, Maidenform, JMS/Just My Size, Wonderbra and Gear for Sports.
We are the world’s largest marketer of basic apparel. We sell bras, panties, shapewear, sheer hosiery, men’s underwear, children’s underwear, socks, T-shirts, sweatshirts, fleece and other activewear. In the United States, we sell more units of intimate apparel, male underwear, socks, shapewear, hosiery and T-shirts than any other company.
Founded in 1901, Hanes has a long history of innovation, product excellence, and brand recognition. In fact, nearly 90 percent of U.S. households have our company’s products in them. We revolutionized Tagless T-shirts and underwear, we invented the sports bra and the stretch-cup T-shirt bra, we were the first to advertise a bra on national television (Playtex), and we are innovating with ComfortBlend and temperature-control X-Temp fabrics and seamless Smart Sizes bras.